Senior Marketing Manager in Andover at Apple & Associates

Date Posted: 8/27/2018

Job Snapshot

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Job Description

Senior Marketing Manager - Surgical Medical Device

Our client, a market leader in invasive surgical products, has a new opening for a Brand New Product Introduction!  Reporting to the Director of Marketing, this role is responsible for managing a defined set of medical device orthopedic products within a franchise. Responsibilities include working with US sales leadership and regional and in-country marketing teams to gain insight into local market dynamics, collecting voice of customer feedback, and consolidating input into the development of the Global Product Plan. The Global Market Manager will assist the Director of Marketing with developing and driving the Global Product Plan. The Global Market Manager will serve as the Marketing function lead on product development teams as appropriate for the assigned franchise.  The Global Market Manager will prepare financial analyses and business plans to support new product development programs, gather competitive intelligence, and develop relevant market models to support their assigned product categories. The Global Market Manager will be the product line leader in supporting and developing downstream programs to support the US selling organization, including programs to drive sales force readiness and achieve revenue targets for the assigned product lines.

Senior Marketing Manager Responsibilities:
  • Develops and executes downstream marketing plans for assigned product franchise.  These plans may include:
    • Limited product launch and full launch plans for assigned product
    • Demo and trade-out programs
    • Participates in developing training plans and training content as needed
    • Works with manufacturing planners to forecast product needs and ensure adequate demo and launch inventory
  • Works closely with Director of Marketing and country marketing leads to develop and drive the franchise Global Product Plan, which includes new products, new indications, claim development, and product exit strategies globally.
  • Serves as marketing team member on PDP teams for budgeted product development projects
  • Develops and maintains customer relationships, interactions with KOLs and manages surgeon consultant(s).  
  • Consolidates voice of customer feedback.    
  • Works closely with US Sales leadership, regional and country marketing leads to drive assigned product lines

Senior Marketing Manager Requirements and Skills Needed:

Education:    Bachelor’s degree required.  MBA preferred.

  • 5+ years of commercial experience with the majority specific to the medical device industry.  Preference is for orthopedics, hip, knew, shoulder, foot, ankle or similar experience. 3+ years marketing experience.
  • Sales experience preferred
  •  Responsive and Customer Focused
  • Excellent track record in establishing solid business relationships with internal and external partners
  • Demonstrated ability to thrive in a matrixed organization
  • Ability to influence others including cross-functional resources
  • Travel - Domestic and International – up to 25%